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About Dato KC Goh

Born in 1964, his passion for cars and technology ignited a spark that would illuminate the lives of many. At the young age of 18, witnessing hawkers battling against the harsh elements struck a chord within him. He envisioned a way to ease their struggles and dreamt up the concept of covered mobile food carts.


However, the path to success wasn't paved with ease. Challenges arose, rejections stung, but Dato KC Goh refused to be deterred. His determination fueled him to push forward, his focus shifting towards designing lorry bodies specifically aimed at improving the working conditions of transporters.


Inspiration struck again in 1984, this time sparked by the iconic Hong Kong movie "Meals on Wheels."  Dato KC Goh envisioned a fusion of his two passions - automotive design and providing comfort - leading him to refine his concepts for food catering services on mobile platforms. Returning to the world of automobiles, he was met with a disheartening discovery - his designs had been blatantly copied.


But this setback only strengthened Dato KC Goh's resolve. He refused to let his ideas be stolen, channelling his frustration into a relentless pursuit of protecting his intellectual property. This episode highlighted his unwavering resilience and his dedication to making a positive impact on the lives of those around him.


Dato KC Goh's story is a beacon of inspiration for aspiring entrepreneurs. It reminds us that the road to success is rarely smooth, but with unwavering passion, perseverance in the face of adversity, and a commitment to ethical practices, even the most seemingly ordinary beginnings can blossom into extraordinary achievements.

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